Meet Nikki Porter
Executive Director
Nikki Porter is a results-driven marketing executive with over two decades of experience building brands, managing high-profile campaigns, and delivering measurable outcomes for global corporations and emerging businesses alike.
She has held senior leadership roles at Amazon and PricewaterhouseCoopers (PwC), where she specialized in strategic marketing, experiential programs, and integrated communications. Nikki has built marketing programs from the ground up, led multi-million dollar sponsorship initiatives, and developed C-suite-level reporting frameworks that clearly demonstrate return on investment.
A graduate of Alabama State University . with a Bachelor’s degree in Marketing, Nikki’s leadership journey began on campus, where she served as Stingette captain and is actively involved in Delta Sigma Theta, Tau Beta Sigma, and Alpha Kappa Psi. She also attended Southern University, making her uniquely connected to both institutions competing in the Gulf Coast Classic.
Nikki is the current President of the J. McCall Foundation, which awards annual scholarships in honor of the late James E. McCall, a beloved ASU drum major. Under her leadership, the foundation has grown into a respected platform for supporting student leaders and preserving school traditions.
Beyond her professional accolades, Nikki carries forward the legacy of her father, Rev. Charles W. Porter, former owner of Inner City News—a longstanding community publication based in Mobile, AL. That foundation in media, storytelling, and community engagement is part of what fuels her commitment to delivering a game week that balances economic impact, cultural celebration, and business value.
Her unique ability to bridge corporate expectations with audience passion makes her an ideal leader to spearhead the return of the Gulf Coast Classic—an experience that goes far beyond game day.